Shinsegae Food "Sales of 'Convenient Ready Meals in Containers' Up 46% YoY in July"

Photo by Shinsegae Food

[Asia Economy Reporter Moon Hyewon] Shinsegae Food announced on the 22nd that sales of container-type ultra-convenience meals, which can be easily and deliciously enjoyed with just microwave cooking, increased by 46% last month compared to the same month last year.

Among them, the microwave-only product ‘Olban Jjambbong Wang Gyoja’ sold 30,000 units in one month, increasing by 118%.

‘Olban Guseul Hamburger Steak,’ launched in collaboration with the Western-style restaurant Guseul Hamburger as a microwave-only product, grew by 65%, and ‘Olban Memil Soba,’ which is enjoyed by pouring water into the container, microwaving for 2 minutes, discarding the water, and mixing ice, sauce, garnish, and wasabi sauce, increased by 59%, leading the growth of container-type ultra-convenience meals.

Shinsegae Food analyzed that the popularity of container-type ultra-convenience meals is due to the prolonged COVID-19 pandemic, which has increased the frequency of cooking at home, spreading the trend of easily enjoying meals with just microwave cooking.

Shinsegae Food is accelerating its attack on the container-type ultra-convenience meal market by launching new products.

First, the single-serving container-type ultra-convenience meal ‘Olban Guseul Hamburger Steak’ is a large-capacity product consisting of 8 hamburger steaks and 8 demi-glace sauces for family customers, and is sold through Emart Traders. Products such as ‘Olban Kkanpung Dakgangjeong’ and ‘Olban Chapssal Gwobaorou’ were also introduced at the convenience store CU. ‘Olban Gukmul Tteokbokki’ and ‘Olban Spicy Sweet Jjolbokki’ were also launched through the convenience store Emart24.

This content was produced with the assistance of AI translation services.