"200 Million KRW for Preventing Bases-Loaded Situation in 2nd Inning" ... Emart24 Donates with SSG Landers

SSG Landers player Kim Tae-hoon is promoting Emart24's donation campaign.

[Asia Economy Reporter Jo In-kyung] Emart24 announced on the 22nd that it will carry out social contribution activities by donating funds according to the home game situations of the SSG Landers during the second half of the 2021 professional baseball season.

Linking Emart24's number '24' with the baseball 'two outs' situation, when the SSG Landers pitcher records a strikeout with runners on base and two outs during home games, 500,000 KRW will be donated, and if the strikeout finishes a bases-loaded two-out crisis, 2,000,000 KRW will be accumulated as a donation.

The accumulated donations will be delivered after the season ends in the names of the players who recorded strikeouts and Emart24, and will be used to support the dreams of youth baseball players and underprivileged children.

Emart24 expects that this social contribution activity through donation delivery will not only practice ESG management but also increase customers' interest and attention to professional baseball, and serve as an opportunity to promote Emart24 to baseball fans cheering at the stadium as well as 'home viewers' watching the games from home. Whenever the SSG Landers record a strikeout in a bases-loaded two-out situation, Emart24's donation message and cumulative donation amount will be displayed on the stadium scoreboard to encourage the players and heat up the game atmosphere.

Previously, Emart24 entered baseball marketing by launching three baseball beers last month: 'SSG Landers Lager,' 'Superstars Pale Ale,' and 'Choesin Beer Golden Ale.'

Han Hyun-min, partner of Emart24's marketing team, said, "While considering social contribution activities that can be done with SSG Landers, we planned a donation event that can remind people of Emart24 and elicit audience response," adding, "We will continue to practice ESG management through various social contribution and win-win activities."

This content was produced with the assistance of AI translation services.