Shinhan Life-Korea Yakult, Strategic Partnership to Expand Customer Base

Sung Dae-gyu, President of Shinhan Life (left), is taking a commemorative photo with Kim Byung-jin, President of Korea Yakult (hy), after signing a strategic partnership agreement (MOU) at the headquarters auditorium on the 20th.

[Asia Economy Reporter Oh Hyung-gil] Shinhan Life announced on the 20th that it has signed a strategic partnership agreement (MOU) with Korea Yakult (hy) to expand its customer base.

Both companies are leading enterprises with over 30 years of experience and competitiveness, sharing the common denominator of securing customers who are highly interested in health. Accordingly, they plan to collaborate on products, services, and marketing targeting members of Shinhan Financial Group's customer platform 'Shinhan Plus' and Korea Yakult's fresh organic selection shop 'Predit.'

They intend to discover new partnership business models not only online but also offline, aiming to expand customer experiences beyond the previously limited areas of finance and food into new domains.

Sung Dae-gyu, CEO of Shinhan Life, said, "Although we belong to completely different industries, since the customer attributes are similar, we plan to maximize synergy and enhance the benefits that customers of both companies can actually feel." He added, "We will continue to make efforts to create customer value and grow into a company with a strong fandom."

This content was produced with the assistance of AI translation services.