SPC Group Opens Shake Shack Dongtan Branch

[Asia Economy Reporter Seungjin Lee] SPC Group announced on the 20th that it will open the 17th Shake Shack store in Dongtan, Gyeonggi-do.

The Shake Shack Dongtan store is located on the 1st floor of the newly opened Lotte Department Store Dongtan branch, with a total of 114 seats.

Shake Shack Dongtan collaborated with artist and illustrator Ji Donghun to apply watercolor-themed interior design. The interior features green tones and glass elements, creating a nature-friendly and comfortable atmosphere.

In addition to the existing signature menu items such as the ShackBurger, Shack Stack, and SmokeShack, Shake Shack Dongtan introduces a signature dessert called "Pongdang Dongtan," which combines vanilla custard with green grapes, mint, and shortbread for a sweet and refreshing taste.

To celebrate the opening of the Dongtan store, Shake Shack has prepared various events. They collaborated with contemporary fashion brand Chris & Chloe to produce limited-edition bags that will be sold exclusively at the Dongtan location.

Additionally, first-time visitors to the Dongtan store will receive a "Shake Shack Special Kit," which includes a Shack Block, film camera, socks, and a Shack notebook. Furthermore, for five days from the opening date, the first 100 customers each day will be given an "Open Gift Pack" consisting of a Shake Shack mask strap and Shack sunglasses. Customers who purchase over 30,000 KRW will receive a scratching card offering various Shake Shack benefits, including the limited-edition Chris & Chloe bag.

A Shake Shack representative stated, "We have prepared various events to meet consumer expectations, including launching signature menu items sold only at the Dongtan store. We will continue to promote Shake Shack's flavors and warm hospitality culture in more regions."

This content was produced with the assistance of AI translation services.