Seoul City-Tourism Foundation, Recruiting Travel Creators to Discover Seoul's "Top 10 Style and Taste"
Event to Cover Seoul's Unique Viewpoints and Desserts
[Asia Economy Reporter Lim Cheol-young] On the 20th, the Seoul Metropolitan Government and the Seoul Tourism Foundation announced that they are recruiting a discovery team for the 'View(tiful) 10 Best Styles and Tastes' to cover the charm of Seoul.
This campaign was planned to discover emotional travel local content under the theme of Seoul's unique tourism soft power view, moving away from famous tourist spots. In particular, it is expected to attract great interest from stylish travel creators as it will collaborate with representative hotels of Seoul for content production and dissemination.
The creator participation campaign is open to anyone aged 20 or older residing in Korea, both domestic and foreign nationals, who can complete the missions. After an expert screening process, the final 10 teams will carry out missions to promote their own unique virtual travel videos and photos through their SNS accounts.
Based on the content discovered by the creators, the completed Seoul 'View(tiful) 10 Best Styles and Tastes' virtual travel videos will be released in October through the Seoul Tourism website and Visit Seoul SNS channels. The content will reflect the preferences of MZ generation travelers who prefer local travel rather than well-known city tourist attractions.
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Choi Kyung-joo, Director of the Seoul Tourism and Sports Bureau, said, “The Seoul View(tiful) 10 Best discovery campaign, created together with citizen creators, is expected to reveal a different side of Seoul discovered from the perspective of local travel content creators, moving away from popular tourist course-centered trips. We hope for the active interest and participation of creators who want to promote Seoul’s charm as the city most desired for travel after the pandemic, both domestically and internationally.”
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