Hunet Growth Management App 'Grow' Surpasses 330,000 Downloads... Just 1 Year Since Launch

64% Users Are MZ Generation... Popular as a 'Good Growth Community'

Hunet's growth management app 'Grow' announced on the 19th that it surpassed 330,000 cumulative app downloads within one year of its launch. Photo by Grow

[Asia Economy Reporter Kim Heeyoon] Hunet's growth management app 'Grow' announced on the 19th that it has surpassed 330,000 cumulative app downloads within one year of its launch.

Grow is a growth management app launched by lifelong education specialist company Hunet in August last year. It offers features that help individuals develop growth habits such as 'vision management,' 'goal management,' and 'gratitude journaling.' Users can track a variety of goals and practice records ranging from small habits like 'morning exercise,' 'drinking water,' and 'contacting children' to long-term goals such as 'weight loss,' 'obtaining certifications,' and 'learning foreign languages.' On average, about 2,000 goal verifications and 1,000 gratitude journal entries are registered daily.

Unlike most goal achievement programs that offer monetary rewards, Hunet explained that Grow differentiates itself by emphasizing mutual encouragement and growing together, highlighting this as its unique feature compared to similar services.

In particular, over 500,000 goals have been set in the past year. By category, 'lifestyle habits' (26%), 'exercise' (25%), and 'learning' (23%) accounted for the largest shares. Following these were 'reading' (8%), 'time for myself' (7%), 'hobbies' (5%), 'money management' (4%), and 'work life' (2%). Additionally, there were 270,000 gratitude journal entries and 90,000 gratitude card sendings recorded.

A Grow representative stated, “The key difference from similar services is that Grow operates centered on encouragement and support among members, aiming for kind growth without competition.” They added, “Through this, Grow is gaining popularity mainly among the MZ generation who seek growth that is more valuable than competition.”

To mark its first anniversary, Grow has introduced a ‘Challenge’ feature that allows people with the same goals to achieve them together, and is conducting an event offering various gifts to participants.

This content was produced with the assistance of AI translation services.