Shinhan Bank Publishes 'Future Planning Report 2021'... Presenting Differentiated Financial Solutions

[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 17th that it has published the "Shinhan Future Planning Report 2021," which presents smart investment strategies for retirement life in the new normal era.

Last year, Shinhan Bank introduced the "Ssold (Smart+Old) tribe" as a new identity for seniors who actively manage retirement assets by quickly adapting to the digital age. This year, through the Shinhan Future Planning Report 2021, it presents the pension investment strategy SOL for smart seniors aged 50 and above, the Ssold tribe.

SOL stands for Smart diversification of investment (Smart), Ongoing rebalancing (Ongoing), and Long-term investment strategy (Long-term). It refers to an investment-type retirement plan that helps maintain economic power and health after retirement.

The Shinhan Future Planning Report 2021 is composed of three sections: ▲Research ▲Pension Investment (Financial) ▲Senior Life (Non-financial).

In the Research section, the financial assets, real estate, and pension investment status of the Ssold tribe are compared and confirmed by age group through various statistical data. According to the research, the age group most interested in pension investment is people in their 50s, and they also showed the highest willingness to transfer their pension accounts anytime if there is a financial company with higher returns.

The Pension Investment (Financial) section is structured in a storytelling format to make the Ssold tribe’s pension investment strategy easy for readers to understand. It shows the process of a protagonist motivated by a senior who succeeded in investment and asset growth through pensions, transforming into a pension investment expert through failures and experiences, effectively presenting investment strategies through pension accounts to readers.

The Senior Life (Non-financial) section reinterprets the life of the Ssold tribe in the post-COVID-19 era with the keyword "new normal." It introduces the lives of smart seniors equipped with economic power and digital capabilities through pages on new work, ontact communication, life with robots, financial minimalism, and single life.

The Shinhan Future Planning Report 2021 can be accessed on the Shinhan Future Planning web platform, Shinhan Bank’s homepage, and the Shinhan SOL application (app) news section.

A Shinhan Bank official said, "The Shinhan Future Planning Report 2021 will be a great help for customers before and after retirement across various age groups to prepare for a happy and secure old age," adding, "We will continue to strive to make Shinhan Future Planning a lifelong retirement partner by providing diverse information."

This content was produced with the assistance of AI translation services.