Lotte Outlet Gwangju Suwan, Steady Store Renovation Tailored to Commercial Area

‘Kids & Family Specialty Zone’ Doubles Children’s Store Size... Opening on the 20th

Creating Specialized Children’s Stores like 'Moeum Kids' and 'Interactive Spaces'

[Asia Economy Honam Reporting Headquarters, Reporter Shin Dong-ho] Lotte Outlet Gwangju Suwan Branch announced on the 17th that it will newly open a specialized children's store covering about 900 pyeong.

The "Kids & Family Specialty Hall," opening on the 3rd floor of Lotte Outlet Gwangju Suwan Branch on the 20th, is a children's specialty hall at Gwangju Suwan Branch that includes children's clothing, bedding, educational tools, toy stores, and an experiential space all in one place.

The average age in Suwan-dong, Gwangju, is 32.3 years, making it one of the youngest cities nationwide. The composition of the child population is also very high, and reflecting this, they have pushed forward with a store remodeling tailored to the commercial district targeting child customers.

According to the population statistics of Gwangju Metropolitan City (as of December 2020), the child population under 13 years old accounts for 21% of the total population in Suwan-dong, which is 8.6% higher than the Gwangju city average. The first half of 2021 sales of children's products at Lotte Outlet Gwangju Suwan Branch also showed a soaring increase of 23.3% compared to the same period last year.

Accordingly, Lotte Outlet Gwangju Suwan Branch ambitiously prepared a new children's specialty hall by doubling the existing children's store area.

They newly introduced various brands such as "Mo-eum Kids," which offers parallel-imported children's luxury goods at reasonable prices, and "Agabang Flex," a premium infant and children's boutique shop by Agabang & Company.

In particular, the children's experiential space called Dongsim Maru is located in the center of the children's store, creating a space where children can freely enjoy and experience using educational tools and paints.

Representative features include a drawing cafe where children can touch and draw colors to foster creativity, and a cooking playground that stimulates the five senses using various food ingredients and tools.

Additionally, kids' living brands such as silicone material children's kitchenware and children's bedding featuring Disney lines have also been newly introduced.

Lee Chung-yeol, head of Lotte Outlet Gwangju Suwan Branch, stated, "We are conducting customer-tailored store remodeling through commercial district analysis," and added, "We will strive to become a store where the whole family can enjoy together with various contents."

Honam Reporting Headquarters, Reporter Shin Dong-ho sdhs6751@asiae.co.kr

This content was produced with the assistance of AI translation services.