[Image source=Yonhap News]

[Image source=Yonhap News]

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[Asia Economy Reporter Jeong Hyunjin] LG Electronics announced on the 17th that it has been strengthening its platform by producing and uploading more than 1,200 educational contents over the past year on its online platform for training service engineers.


LG Electronics created the in-house training platform 'Baeummadang' in July last year and has been uploading educational content since then. As a result, more than 1,200 contents were uploaded over the course of a year, with the total cumulative views of all videos reaching 250,000, and popular contents exceeding 7,500 views.


The platform includes content that enhances the basic competencies of service engineers, such as excellent customer satisfaction cases, customer communication, and safety culture, as well as content containing service techniques and various field know-how related to LG Electronics products like air conditioners, refrigerators, washing machines, and TVs.


An LG Electronics official explained, "To improve customer satisfaction, we are producing customized content that service engineers can appropriately utilize in various situations," adding, "Recently, as the types of home appliances have diversified and their functions and performance have gradually advanced, we reflected the need to carefully check product conditions and provide precise services."


Service engineers can access the educational content through PCs and smartphone applications (apps), and the platform also operates live broadcasts so that service engineers can immediately check any questions during training via chat. In addition to in-house instructors, engineers including service masters participate in content production.



Yoo Kyumoon, Executive Vice President and Head of LG Electronics CS Management Center, said, "We will continue to accumulate high-quality content containing various field know-how and technical knowledge," and added, "We will continuously strengthen the capabilities of service engineers to enhance customer satisfaction and provide differentiated services."


This content was produced with the assistance of AI translation services.

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