Seven Eleven, 'Kya Beer' Popular... Initial Stock of 250,000 Units Sold Out in Half a Month

Kya Beer sold at Seven Eleven.

[Asia Economy Reporter Lim Chun-han] Seven Eleven announced on the 16th that the initial batch of 250,000 units of the craft beer product 'Kya Sorinaneun Maekju' (Kya Beer), launched in collaboration with Baedal Minjok and OB Beer, was completely sold out within two weeks of its release.

Currently, orders are flooding in from franchise stores, and all regional logistics centers have run out of stock, resulting in a temporary suspension of orders. Seven Eleven plans to secure additional quantities and sequentially supply 600,000 units around the 18th.

Kya Beer’s name visualizes the everyday exclamation 'Kya~' shouted when taking the first refreshing sip of beer, capturing the attention of the 'Pyeonmaekjok' (convenience store beer lovers). Since its launch, Kya Beer has ranked first in sales among the 19 craft beers sold at Seven Eleven.

A Seven Eleven representative said, “Kya Beer is gaining popularity among consumers with its refreshing taste and friendly, fun packaging, showing strong sales trends. We will ensure stable production and supply of Kya Beer for the time being and continue to research and develop other unique collaboration beers.”

This content was produced with the assistance of AI translation services.