[Asia Economy Reporter Jeong Hyunjin] The International Business Institute affiliated with the Federation of Korean Industries announced on the 16th that it will hold a strategy forum on content marketing online on the 25th.

The content marketing strategy forum hosted by the FKI International Business Institute will provide answers to these questions. Marketing experts and representatives from global platform companies will directly share the latest content trends and success know-how.

First, Professor Lee Seung-yoon of Konkuk University will help attendees understand the overall digital marketing market with the theme "Customer Experience and the Future of Marketing in the Digital Age." Following this, Hyun Se-hwan, a show host who achieved a sales milestone of 1 trillion won, will share effective planning and sales know-how for online live broadcasts under the theme "The Technique of Complete Sales in Live Commerce."

Next, Kim Kwang-min, manager of TikTok, a platform famous for short content, will explain differentiated production know-how for 15-second content under the title "The Charm of Shorter and More Impactful Short-Form Content." Lastly, Kim Ji-min, director of Sandbox Network, a digital entertainment company, will explore the secrets of trending content through "YouTube Content Marketing Trends Seen Through Case Studies."

The content marketing strategy forum will be broadcast live online on the 25th for pre-registered participants, and applications can be made via phone or through the FKI International Business Institute website.

This content was produced with the assistance of AI translation services.