"'The Frame' to Feature Klimt's Works"…Samsung Electronics Collaborates with Belvedere Museum

A Samsung Electronics model is introducing Gustav Klimt's "The Kiss," a masterpiece from the Belvedere Museum in Austria, through the 75-inch lifestyle TV "The Frame" at the Samsung Digital Plaza Gangnam Main Store.
[Photo by Samsung Electronics]

[Asia Economy Reporter Kim Heung-soon] Samsung Electronics announced on the 15th that it partnered with the Belvedere Museum in Austria to showcase works by Austrian masters through the lifestyle TV 'The Frame.'

Through collaboration with Belvedere, Samsung Electronics added 17 representative works from Belvedere, including Gustav Klimt's 'The Kiss' and 'Judith' and Egon Schiele's 'Death and the Maiden,' to The Frame's 'Art Store.'

The Art Store, a subscription service application exclusively for The Frame, offers digital content of up to 1,500 artworks in 4K resolution by collaborating with famous museums worldwide, including Austria's Albertina, Spain's Prado, Russia's Hermitage, and the Netherlands' Van Gogh Museum, as well as the newly added Belvedere.

The Frame is a lifestyle TV that can display artworks or photos on the screen like a frame through the Art Store when not watching TV. It features QLED picture quality and comes in various screen sizes ranging from 32 inches to 85 inches.

Samsung Electronics supports consumers to better understand and enjoy artworks by hosting offline exhibitions with National Geographic, Jeju Museum of Art, and others through The Frame, as well as providing a curation service that classifies and recommends artworks by new themes every month.

Sung Il-kyung, Vice President of Samsung Electronics' Visual Display Business Division, said, "Through collaboration with Belvedere, people can comfortably appreciate works by Austrian masters at home," adding, "We will continue to expand collaborations with various museums and artists to provide a unique experience of enjoying a personalized 'home gallery' at home."

Meanwhile, Belvedere is one of Austria's representative museums, meaning 'beautiful view.' Completed in the early 18th century, it was used as a summer residence for the royal family before opening to the public as a public art museum in 1781.

This content was produced with the assistance of AI translation services.