Gwangju Bank 'Bultaneun Cheongchun Veteran Card' Launch Commemorative Event Prize Giveaway

[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] Gwangju Bank (President Song Jong-wook) announced on the 13th that it held a prize-giving ceremony for customers who won the event commemorating the launch of the ‘Bultaneun Cheongchun Veteran Card’.

The newly coined term ‘Active Senior,’ referring to those aged 50 and above who actively seek and challenge themselves to do what they want even after retirement, is drawing attention for their active consumption and participation in cultural activities across various industries.

Targeting this group, Gwangju Bank launched the ‘Bultaneun Cheongchun’ package product in May, which includes credit and check cards, savings and installment savings accounts, and deposit/withdrawal accounts.

Among them, to commemorate the launch of the ‘Bultaneun Cheongchun Veteran Card,’ an event called ‘Find the Veteran Customers’ was held for customers aged 60 and above who signed up for the card, announcing a total of 23 winners.

One first-place winner received a cypress half-body bath device, two second-place winners received the latest green juice machines, ten third-place winners received neck and shoulder massagers, and ten fourth-place winners received correction chairs as prizes.

Song Jong-wook, President of Gwangju Bank, said, “We will accompany and support our senior customers’ second youth with customized products and financial services that reflect their lifestyles,” adding, “We will grow into a sustainable 100-year bank trusted by customers by providing diverse financial services that cover youth customers to senior customers.”

Meanwhile, the ‘Bultaneun Cheongchun Veteran Card’ was launched in two types: credit card and check card, and as of the end of July, over 3,500 new accounts have been opened, receiving enthusiastic responses from senior customers.

This is seen as a result of reflecting the financial needs of senior customers by offering various discount benefits in areas with high demand from middle-aged and older customers such as hospitals, pharmacies, gas stations, and shopping, unlike existing cards that focused on the lifestyle of younger customers.

The ‘Bultaneun Cheongchun Veteran Card’ provides a basic cashback of 0.1% on all domestic and international merchant transactions, and an additional 0.1% cashback is offered when maintaining monthly payments after subscribing to the ‘Bultaneun Cheongchun Savings’.

Additionally, to help senior customers save on medical expenses, which constitute a large portion of their spending, 10% cashback is provided at hospitals, clinics, nursing hospitals, and pharmacies, and 5% cashback is available at large discount stores (E-Mart, Lotte Mart, Homeplus), department stores (Lotte, Shinsegae, Hyundai, Galleria, AK Plaza), supermarkets, gas stations (including LPG and electric charging), and sauna businesses.

Gwangju Bank has gained customer favor with story-driven products every time it launches new products. On the 28th of last month, to celebrate surpassing 10,000 accounts for the ‘Meongi Nyangi Credit and Check Card,’ which has gained explosive popularity among pet families, prizes were awarded to event winners, and 0.1% of the usage amount of the ‘Meongi Nyangi Credit and Check Card’ was donated as a special fund to a stray dog protection center to promote a proper companion animal culture.

In addition, reflecting customers’ lifestyle needs and fostering empathy, Gwangju Bank has continuously launched products such as ‘Sangsaeng Savings,’ which helps locals save large sums while promoting the Gwangju Sangsaeng Card, ‘KIA Tigers Victory Savings and Installment Savings,’ ‘Travel Sketch Savings,’ and ‘Neok-i Account,’ building a solid customer base from youth to senior customers.

This content was produced with the assistance of AI translation services.