GS Fresh Mall, Purchase Customers Surge 30.5% as Social Distancing Tightens

The number of customers purchasing from GS Fresh Mall surged sharply after the social distancing measures were strengthened.

[Asia Economy Reporter Lim Chun-han] Since the strengthening of social distancing measures, the number of customers purchasing from GS Retail's online grocery platform, GS Fresh Mall, has surged.

According to GS Retail on the 13th, the cumulative number of purchasing customers from the 1st to the 11th of this month increased by 30.5% compared to the same period last year. In particular, the number of purchasing customers on the 11th, when the highest number of confirmed cases was announced, recorded the highest value during the analysis period.

Sales of major items on GS Fresh Mall also rose significantly. The most notable growth was seen in fresh food products. Sales of vegetables, livestock products, and fruits surged by 101.9%, 83.1%, and 67.4%, respectively. Sales of convenient foods such as ready meals and meal kits increased by 51.9%, while sales of ice cream (76.1%) and snacks (53.8%) also rose.

GS Fresh Mall offers various special discount events such as the 'First Purchase Shock Deal.' The First Purchase Shock Deal provides benefits including a 100-won deal allowing new members to buy popular products for 100 won on their first purchase, relay coupons worth 18,000 won, and free delivery for one month. Special discount events for all customers include up to 57% off on livestock products such as steak and Korean pork, up to 50% off on over 70 Simply Cook products, and up to 58% off on over 100 daily necessities such as tissues and detergents.

A GS Retail official said, "As social distancing measures have been strengthened, the number of customers purchasing from GS Fresh Mall has been steadily increasing recently," adding, "We plan to continuously expand high-quality products and differentiated events to create the optimal shopping environment where customers can shop economically and conveniently."

This content was produced with the assistance of AI translation services.