Lotte Confectionery Expands Sales Locations Nationwide for 'Upside-Down Subakbar'
[Asia Economy Reporter Lim Hye-sun] Lotte Confectionery has expanded the sales channels of the 'Geokkuro Subak Bar' nationwide. Now, the 'Geokkuro Subak Bar' can be purchased not only at convenience store CU but also at regular supermarkets.
The 'Geokkuro Subak Bar' is characterized by swapping the positions of the red part (melon, watermelon flavor) and the green part (strawberry flavor) of the existing 'Subak Bar.' It is a product that strengthens the strawberry flavor by significantly increasing the relatively small green part in the original 'Subak Bar,' reflecting continuous consumer demand.
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The 'Geokkuro Subak Bar' was launched exclusively at convenience store CU in June 2017 and has recorded sales of about 6 billion KRW so far, serving as a successful case of a channel-exclusive product. The price is 800 KRW.
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