Online Used Car Auction... Hana Bank Launches 'Wonder Car Direct Transaction Auction Service'

[Asia Economy Reporter Kiho Sung] Hana Bank announced on the 12th that it has launched the 'Wondercar Direct Auction Service,' the first platform in Korea that allows individuals to buy and sell used cars through online auctions, following its existing 'Wondercar Direct Transaction Service.'

The 'Wondercar Direct Auction Service,' available on Hana Bank's mobile app ‘Hana One Q,’ is a platform service created through a partnership between Hana Bank and car auction specialist company Car Auction, enabling individuals to buy and sell used cars via online auctions for the first time in Korea.

By using the newly launched 'Wondercar Direct Auction Service,' individuals can participate in auction bidding and sell their cars through auctions entirely via mobile. All auction vehicles are verified through expert diagnosis and inspection, allowing customers to purchase cars with confidence. This enables individuals to participate in auctions and trade used cars at affordable prices.

To celebrate the launch of this service, various events will be held. From the 13th to the 27th, customers who answer all seven quiz questions related to Wondercar Direct Transactions on the Hana Bank mobile app ‘Hana One Q’ will share a total of 5 million Hana Money in the ‘Challenge 5 Million Hana Money’ event. Additionally, 500 participants in the quiz event will be selected by lottery to receive 2,000 Hana Money each.

Moreover, a real-time broadcast called ‘Wondercar Auction Live Show’ will be held on Hana Bank’s official YouTube channel ‘Hana TV.’ The broadcast will air at 7 PM on the 27th, where customers can watch live explanations about vehicles and auction procedures and place bids in the used car auction. All participants who purchase used cars through this live auction will receive 500,000 Hana Money, along with various other event benefits.

A Hana Bank official stated, “As we continue to launch services that provide new experiences to customers in the automotive lifestyle sector, we expect the mobile app 'Hana One Q' to expand its role as a lifestyle financial platform. We hope that by linking car purchases with live broadcasts, we can approach the MZ generation, who value communication and fun, in a more friendly way.”

This content was produced with the assistance of AI translation services.