Hyundai Department Store Replaces Wine Gift Packaging Material with 'Paper'

[Asia Economy Reporter Jo In-kyung] Hyundai Department Store announced on the 11th that it will change the packaging of wine gift sets to paper material starting from the 13th to reduce packaging waste and increase resource recycling rates.

Previously, packaging was made from plastic materials such as leather, fabric, and polypropylene (PP) depending on the wine partner company, but starting from the reservation sales of this Chuseok gift set, the gift set packaging will be replaced with paper.

A Hyundai Department Store official explained, "We decided to first apply paper packaging to the wine 2-bottle sets, which have the highest gift demand," adding, "For the 1-bottle packaging, which currently uses plastic cushioning pads to prevent impact, we plan to replace them with eco-friendly materials in the future."

Earlier, Hyundai Department Store introduced gift packaging that replaced all packaging materials of holiday fruit gift sets with paper starting last year. They are replacing plastic internal packaging materials such as the 'fixing frame' that prevents fruit from moving inside the gift box, the 'cushioning pad' that reduces impact on the top of the fruit, and the 'cushioning support' that individually wraps fruits to prevent bruising with paper materials.

A department store official said, "In the past, customers preferred gift sets that were luxuriously packaged when purchasing gifts, but recently, as the mandatory environmental trend has spread, more customers are checking whether eco-friendly packaging materials are used," adding, "We will proactively establish eco-friendly policies and campaigns so that customers can more easily participate in resource saving and environmental protection."

This content was produced with the assistance of AI translation services.