Convenience Store Opened in the Metaverse... CU Launches Zepeto Hangang Branch

CU Zepeto Hangang Branch.

[Asia Economy Reporter Lim Chunhan] CU announced on the 11th that it has opened an official affiliated convenience store, ‘CU Zepeto Hangang Branch,’ on the global metaverse platform Zepeto and will hold events linking online and offline.

BGF Retail and Naver Z developed the CU Zepeto Hangang Branch over a period of more than four months. To replicate the actual store, BGF Retail’s dedicated Zepeto task force (TF) team directly participated in the store layout, fixtures, and product modeling.

On the rooftop, a GET Coffee machine, CU’s instant coffee made from freshly ground beans, is installed so visitors can enjoy coffee while overlooking the Hangang River, with tables and chairs arranged like a caf?. On the first floor, there is a dining area where customers can enjoy instant cooked ramen, a popular product at Hangang Park, and a busking stage for performances. The store interior is filled with popular products such as Rich Rich triangular kimbap, consomme-flavored popcorn, premium bakery items like Pain de France, and Delafe. At the checkout counter, Haru, a university student staff character from CU’s official character group Heyro Friends, welcomes customers.

CU is holding an event using Zepeto’s own social networking service (SNS) feature called Feed. To participate, customers must obtain the Rich Rich triangular kimbap item from a treasure chest that appears randomly on the Zepeto Hangang Park world map by the 20th, then upload a photo with the hashtag (#CU삼김찾기) on their feed. One thousand participants will receive a mobile voucher for Rich Rich triangular kimbap redeemable at actual stores. From the 21st to the 31st, 500 customers who upload a selfie taken with Haru, who works at CU Zepeto Hangang Branch, on their personal feed and follow Haru’s Zepeto feed account will receive a CU mobile gift certificate.

A BGF Retail official said, “As metaverse platforms with infinite future potential have recently attracted much attention, we worked closely with Naver Z to present high-quality content,” adding, “We will continue to collaborate with various platforms to provide customers with differentiated convenience store experiences.”

This content was produced with the assistance of AI translation services.