CJ OnStyle Presents 'Fashion Content' with Virtual Influencer Rui

CJ OnStyle's The Edge is collaborating with virtual influencer Rui.

[Asia Economy Reporter Lim Chunhan] CJ OnStyle's The Edge announced on the 10th that it will collaborate with virtual influencer Rui.

Rui showcases the 'denim-on-denim fashion,' a new retro fashion trend popular among the MZ generation (Millennials + Generation Z), using The Edge's denim jackets and jeans. Rui is a virtual character created using artificial intelligence (AI) technology by collecting facial data from seven individuals to resemble a real human appearance.

The items worn by Rui are The Edge's new fall season products, including a new retro style cropped denim jacket, lettering knitwear, and semi boot-cut denim pants. On the 13th at 7:35 PM, CJ OnStyle will broadcast three types of wide pants and an off-season wool hood vest, and on the 14th at 10:25 PM, CJ OnStyle's Hit The S will air Rui's denim jacket and two types of dresses.

A CJ OnStyle representative said, "Through the collaboration between the fashion brand The Edge and virtual influencer Rui, we will capture the attention of the MZ generation," adding, "We will establish ourselves as a trendy and stylish women's fashion brand by providing various content beyond virtual humans in the future."

This content was produced with the assistance of AI translation services.