HiteJinro Supports Ssamgyetang for Residents of Jjokbangchon on Malbok Day

On the 3rd, HiteJinro delivered Samgyetang to residents of the Changsin-dong East Bang Counseling Center. (Photo by HiteJinro)

[Asia Economy Reporter Seungjin Lee] HiteJinro has stepped up additional support for the residents of jjokbangchon to help them have a "healthy summer" in celebration of Malbok.

On the 10th, HiteJinro announced that it provided 2,850 servings of samgyetang to supplement the nutrition of residents in the five major jjokbangchon areas in Seoul who are enduring a difficult summer due to the ongoing heatwave.

Over three days starting from the 2nd, samgyetang was delivered to all five jjokbangchon locations including Seoul Station, Changsin-dong, and Donui-dong. In June, the company also delivered 64,000 bottles of Seoksu along with messages of support.

Kim In-gyu, CEO of HiteJinro, stated, "As the extreme heat continues this summer, we judged that support for jjokbangchon residents is more urgent than ever," adding, "We hope this small help will assist the residents in having a healthy summer."

Meanwhile, since 2013, HiteJinro has been collaborating with Seoul City under a joint cooperation agreement on "Cold Wave and Heatwave Response and Protection Activities for Housing Vulnerable Groups," providing goods and relief services for nine years. In addition to sponsoring songpyeon for the upcoming Chuseok, the company plans to continue "life-oriented" sharing activities such as providing supplies to help overcome the winter cold.

This content was produced with the assistance of AI translation services.