Shinhan Financial Investment "Providing Reports in Easy Language... Opening Investment Research Center"

[Asia Economy Reporter Minji Lee] Shinhan Financial Investment announced on the 9th that it has launched the ‘Investment Research Lab,’ which reconstructs reports published by the Research Center into everyday language formats for customers.

Shinhan Financial Investment’s ‘Investment Research Lab’ selects timely and meaningful reports from the Shinhan Financial Investment Research Center and reconstructs them in a question-and-answer format or blog-post style using language commonly used by individual customers in daily life.

For example, the report ‘Again 2017: Sorting the Wheat from the Chaff in IT Component Stocks’ written by Senior Researcher Hyungwoo Park was reconstructed from the original report titled ‘Smartphones, Q2 as the Bottom... Reasons for Expected Rebound in the Second Half?’ The original phrase, ‘The base effect in Q2 is significant. Q2 was the worst period due to semiconductor shortages and COVID-19,’ was expressed more simply as, ‘Major smartphone manufacturers such as Samsung Electronics faced difficulties in procuring system semiconductors in Q2 and decided to reduce smartphone production. Apple’s Q2 is a seasonal low period just before new product launches. The decrease in smartphone component orders was most severe in Q2.’

The ‘Investment Research Lab’ was opened to enhance customer satisfaction by meeting the demand for easy-to-understand investment information. In particular, it lowers the entry barrier to investment information by reprocessing existing reports from the perspective of the recently increased number of beginner investors from the MZ generation. Additionally, by converting and visualizing the core content of the financial investment company’s Research Center into customer language, it provides a new customer experience that is broad and easy to access.

Meanwhile, Shinhan Financial Investment recently published beginner guides for MZ generation novice investors titled ‘First Stocks’ and ‘First Overseas Stocks,’ and plans to continue providing content tailored to the perspectives of various investors in the future.

Shinhan Financial Investment’s ‘Investment Research Lab’ can be accessed through the Shinhan Financial Investment MTS ‘Shinhan Alpha’ under Menu-Investment Information-Shinhan Report-Investment Research Lab, as well as through Shinhan Financial Investment’s official Naver Post.

This content was produced with the assistance of AI translation services.