"Galaxy Buds2 Price Expected to Be 10-20% Lower Than Buds Pro"

[Asia Economy Reporter Eunmo Koo] Samsung Electronics is expected to price its new wireless earphones, the ‘Galaxy Buds2,’ which will be unveiled through an online unpacking event on the 11th, about 10-20% lower than the premium ‘Galaxy Buds Pro.’

On the 9th, global market research firm Counterpoint Research predicted that the price of the Buds2 would be set around $160 to $180 (approximately 183,000 to 206,000 KRW).

Yoonjung Lee, a researcher at Counterpoint Research, explained, “In terms of features, there is not much difference from the ‘Galaxy Buds Pro,’ but the price will be sufficiently attractive,” adding, “Since the first Buds model was launched in March 2019, each subsequent model has steadily increased sales.”

Since the third quarter of last year, Samsung Electronics has shown growth exceeding the market growth rate in the premium wireless earphone segment, and as the product line has continuously expanded, it recorded its best performance with an 18% market share in this segment in the first quarter of this year. The researcher added, “If the Buds2 is priced lower, sales volume will increase further.”

In the premium segment in the second half of the year, Samsung’s biggest competitor is expected to be Apple’s ‘AirPods 3.’ The researcher said, “Since the AirPods 3 is scheduled to be released after two years, pent-up demand is expected, which will pose a threat to Samsung in the second half,” and added, “Apple’s AirPods will respond to Samsung’s pricing strategy with strong features and will implement a launch strategy aligned with the release of the iPhone 13.”

This content was produced with the assistance of AI translation services.