Aekyung Industrial Labsin Selects Actors Jeon Mi-do and Kim Jun as Brand Models
[Asia Economy Reporter Lim Hye-seon] Lifestyle beauty company Aekyung Industrial's hygiene specialist brand ‘Lapsin’ announced on the 9th that it has simultaneously appointed actress Jeon Mi-do and child actor Kim Jun as the brand's models.
Lapsin selected actress Jeon Mi-do as the brand model, judging that her on-screen image, which pursues perfection with professionalism, aligns well with Lapsin's core message of ‘perfect hygiene.’
Through marketing activities such as the ‘Handwashing Campaign’ that helps maintain a clean lifestyle and TV commercials with actress Jeon Mi-do, Lapsin plans to communicate the brand's core message, ‘the easiest way to perfect hygiene.’
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Additionally, Lapsin simultaneously appointed child actor Kim Jun, who is gaining popularity for his pure charm in the drama Hospital Playlist, as a model alongside Jeon Mi-do. In particular, they plan to warmly introduce differentiated product features to consumers, such as a handwash that changes foam color during the recommended 30 seconds of handwashing to remove bacteria.
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