"Expanding Hanwoo Production Areas and Diversifying Aging Methods and Price Ranges" AK Plaza, Pre-Order Sales for Chuseok Gifts
Customized HMR Sets for Home-Staying Trends, Convenient Grilled Fish, and More Introduced
AK Mall Expands Categories Including Meat and Fresh Produce… Special Promotions Utilizing Gift Feature
[Asia Economy Reporter Kim Yuri] AK Plaza announced on the 9th that from the 13th of this month until the 2nd of next month, all store food sections will begin pre-order sales of Chuseok gift sets. Purchasing during this period allows customers to buy at more reasonable prices than the regular sales price.
AK Plaza explained that it expects demand for Chuseok gifts to increase compared to last year and has diversified product compositions and price ranges into signature, premium, and value categories. In particular, for Hanwoo beef, a representative holiday gift, AK Plaza added not only its signature Gaegun Hanwoo but also the widely recognized Hoengseong Hanwoo gift sets. They increased the number of mid-priced gifts with good cost-effectiveness and expanded product options by adding aging and seasoning. Differentiating itself among department stores, AK Plaza newly added a seawater-farmed freshwater eel gift set and prepared convenient grilled fish and Home Meal Replacement (HMR) gift sets to cater to the 'home-staying' trend.
Additionally, AK Plaza anticipates that the non-face-to-face gifting trend through online channels will continue this Chuseok and plans to actively promote holiday gift sales on 'AK Mall.'
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Starting from the 16th, AK Mall will operate a dedicated Chuseok gift section on its website. It has significantly strengthened products such as meat, fresh produce, and seafood, which were mainly purchased offline. Following a significant increase in sales of health functional foods during last Lunar New Year, AK Mall plans to increase the proportion of popular health supplement sets from various brands and hold separate special promotions. Furthermore, it will bundle exclusive value-packed special offer products suitable for the 'Gift' feature, which allows easy gifting via mobile phone numbers, and present them together.
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