Paseco Expands to South America Following Southeast Asia... "National Representative Window Air Conditioner"

Paseco's 'Paseco Window Air Conditioner 3.'
[Photo by Paseco]

[Asia Economy Reporter Lee Junhyung] Window-type air conditioner manufacturer Paseco has embarked on pioneering the South American market.

Paseco announced on the 6th that it will export window-type air conditioners to Chile. The company plans to export about 1,000 window-type air conditioners to Chile starting next month and gradually increase the volume. The initial order volume secured this time accounts for about 20% of the domestic brand air conditioners already being exported to Chile. Additionally, the company explained that the export contract was meaningful as it was made after Paseco obtained the national representative collective trademark 'Brand K.'

Paseco's technological prowess was the reason it could enter the South American market, known for its high entry barriers. The company's window-type air conditioners have obtained the highest levels of electrical safety and energy efficiency ratings locally. The increased interest in window-type air conditioners, which can be self-installed, was also influenced by the rising demand for non-face-to-face solutions due to COVID-19.

Earlier, Paseco secured export contracts in March this year with Vietnam and Singapore. Since then, the company established a dedicated export team and began focusing on global marketing.

A Paseco official said, "The price of our window-type air conditioners is about three times higher than wall-mounted air conditioners currently sold in the Chilean market and about twice as expensive as Chinese-made window-type air conditioners," adding, "Nevertheless, due to excellent performance, quality, and design, we received orders exceeding typical initial volumes." He added, "As the world is experiencing unprecedented heatwaves due to the global heat dome phenomenon, we plan to accelerate efforts to develop the European and North American markets."

This content was produced with the assistance of AI translation services.