LG Electronics Creates Large LED Display at Sokcho Complex Shopping Mall

[Asia Economy Reporter Suyeon Woo] LG Electronics announced on the 6th that it has installed a large LED billboard at the complex shopping mall 'Sokcho Centum Mark' located in Sokcho, Gangwon Province.

LG Electronics utilized indoor LED signage (series name LSBA Compact) to create a 144㎡ LED billboard on the indoor wall of the shopping mall's 3rd floor. A large billboard was implemented by connecting a 24m wide, 4m high display with a 12m wide, 4m high display.

This billboard vividly showcases not only advertising videos but also various media art works that harmonize well with the shopping mall's interior on the large screen, making the entire building space even more beautiful.

LG Electronics expects to effectively promote the excellent performance of LG signage to visitors coming to the shopping mall during the summer vacation season. Sokcho Centum Mark is the largest shopping mall in the representative tourist city of Sokcho, located in the central area where traditional markets, government offices, bustling streets, and the international passenger ship terminal are concentrated.

LG Electronics installed a large LED billboard using LG LED signage at 'Sokcho Centum Mark,' a complex shopping mall located in Sokcho, Gangwon-do. Photo by LG Electronics

The LG LED signage installed this time has no borders on the edges of the cabinet, the basic unit of the screen configuration, allowing multiple panels to be connected seamlessly to create a large screen without any sense of incongruity. The cabinets are connected by magnets, making them easy to attach and detach, which facilitates installation as well as maintenance and management.

Additionally, it features ▲16-bit color processing ▲a high refresh rate of 3840Hz that displays 3,840 frames per second, enabling high-resolution content to be played clearly and smoothly. LG LED signage also complies with the RoHS (Restriction of Hazardous Substances) standards established by the European Union (EU), limiting the use of ten hazardous chemicals such as lead, cadmium, and mercury.

LG Electronics plans to actively target the commercial display market by leveraging a wide range of signage solutions that can be used in various locations, including transparent OLED signage useful for customer interactions at hotel check-in counters and store consultation booths, ultra-stretch signage that displays various information at once in airports, subways, and banks, and stadium-specific LED signage optimized for various sports environments.

Baek Seok-hyung, head of LG Electronics BS Marketing Office, said, "We will lead the premium commercial display market by leveraging differentiated technology and a wide range of solutions."

This content was produced with the assistance of AI translation services.