The Mamma Wins Grand Prize at Gyeongbuk Star Tourism Venture Contest

[Asia Economy Reporter Hyunseok Yoo] TheMamma announced on the 5th that it won the Grand Prize at the '2021 Gyeongsangbuk-do Star Tourism Venture Development Contest.'

They planned a business selling Gyeongbuk region tourism souvenirs through their existing app 'MammaMeokja' and received the Grand Prize. They will also receive a certain amount of business funding. TheMamma focused on the fact that resident businesses in the tourism souvenir sales sector, which are generally small-scale, have been struggling to maintain their operations due to the COVID-19 pandemic, and came up with this idea.

MammaMeokja is a local-based e-commerce platform providing neighborhood mart shopping O2O (Online to Offline) services. TheMamma has regularly held special sales events on the MammaMeokja app to sell local specialties, seasonal foods, and souvenirs at special prices. While selling nationwide specialties and souvenirs, it has naturally played a role in promoting local tourism resources.

Furthermore, by recently launching the one-stop accommodation reservation and food shopping app 'ZA,' they have opened up the possibility of evolving from a local-based e-commerce app to a tourism platform. TheMamma upgraded ZA by adding local mart shopping and popular restaurant delivery functions to the accommodation reservation app 'HotelEnjoy,' operated by MateEye, which they acquired earlier this year.

According to the submitted business plan, TheMamma plans to create a sales page on the MammaMeokja app to sell Gyeongbuk region tourism souvenirs. They will purchase products after consulting with resident businesses producing tourism souvenirs recommended and selected by Gyeongsangbuk-do, the Gyeongbuk Contents Agency, and the Gyeongbuk tourism information site 'Gyeongbuk Nadri,' and then sell them through the app.

By composing detailed description pages for each product and conveying the status of Gyeongbuk resident businesses, they aim not only to sell products but also to promote the overall local industry. They also plan to continue investing in revitalizing offline sales by negotiating with about 800 nationwide affiliated marts to set up special booths for planned sales within stores.

TheMamma plans to actively develop various local tourism products in the future, starting with the launch of ZA and winning the Grand Prize at this tourism venture contest.

A representative of TheMamma said, "With the launch of the ZA service, we are composing a tourism business roadmap that includes developing new types of local tourism products combining accommodation and shopping. By promoting products and companies through our online and offline channels, we will strengthen the self-reliance foundation of resident businesses and establish a win-win business model between our company and resident businesses."

This content was produced with the assistance of AI translation services.