Asset Management Goes Subscription-Based... KB Securities' 'Prime Club' Surpasses 280,000 Subscribers
Subscribe for 10,000 KRW/month to receive PB investment information and asset management services
[Asia Economy Reporter Minwoo Lee] KB Securities' subscription-based asset management service, the first of its kind in the industry, has surpassed 280,000 subscribers.
On the 5th, KB Securities announced that the number of subscribers to its 'Prime Club' has exceeded 280,000. 'Prime Club' is a subscription service where small investors and online customers pay 10,000 KRW monthly to receive asset management from financial experts (Prime PBs). Customers can receive timely investment information through the Mobile Trading System (MTS) 'Marble' and consult with Prime PBs via phone, MTS, Home Trading System (HTS) 'Hable', or the website.
In particular, the dedicated PB system, which provides premium asset management consulting services without additional fees beyond the subscription fee regardless of the amount of assets, has been effective. Prime PBs receive evaluations based on customer satisfaction after consultations, allowing them to focus thoroughly on customer-centered asset management services. Customers can receive real-time one-on-one consultations through various channels and designate a PB as their 'personal expert advisor.' KB Securities plans to support premium asset management consulting services via KakaoTalk in the future.
The 'Prime Club' service can be subscribed to through the KB Securities website or MTS. Currently, new customers subscribing for the first time are offered three months of free subscription fees and discount coupons for financial products for those who apply for automatic payment.
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Park Jung-rim, CEO of KB Securities, stated, "Traditionally, asset management has been considered exclusive to high-net-worth individuals, but KB Securities is pioneering a new market where all citizens can receive asset management through a hybrid channel that combines digital channels, Prime Centers, and PBs at branches." He added, "We will continue to do our best to faithfully fulfill KB Securities' role as the nation's lifelong investment partner."
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