Xiaomi Holds Surprise Event the Day Before Samsung Unpacked... Will It Reveal Mi Mix 4?

[Asia Economy Reporter Seulgina Jo] Chinese company Xiaomi has announced a large-scale online event on the 10th, one day before Samsung Electronics' Galaxy Unpacked. The founder and CEO, Lei Jun, will personally take the stage. Some analysts suggest that Xiaomi, which is rapidly catching up to Samsung Electronics in the global smartphone market, may be trying to steal the spotlight from the Galaxy Unpacked event.

According to industry sources on the 4th, Xiaomi recently announced on its official Weibo account that it will hold a live broadcast event at 7:30 PM (local time) on the 10th. On this day, CEO Lei Jun plans to reveal the "10 most difficult decisions" he has experienced over the past 10 years.

This event is particularly noteworthy as it takes place just one day before Samsung Electronics' Galaxy Unpacked. The IT media outlet PhoneArena commented, "Surprisingly, it is the day before Samsung's Unpacked," and questioned, "Is this a secret strategy to steal Samsung's spotlight?" Although Xiaomi is not currently competing in the same segment as Samsung Electronics, this event is seen as a significant turning point to commemorate the company's 10th anniversary.

There are also expectations that the strategic flagship smartphone 'Mi Mix 4' and the new tablet 'Mi Pad 5' may be unveiled. The Mi Mix 4 is the first flagship smartphone since the Mi Mix 3 released in 2018 and is expected to feature under-display camera (UDC) technology. It supports up to 12GB RAM, 256GB storage, and Qualcomm Snapdragon 888. The Mi Pad 5 is reported to support four speakers, wireless charging, and a keyboard similar to Apple's.

Xiaomi ranked second in the global smartphone market for the first time ever in the second quarter of this year. According to market research firm Canalys, its shipment share reached 17% in the second quarter.

Earlier, CEO Lei Jun celebrated on Weibo when Xiaomi surpassed Samsung Electronics for the first time in shipment volume in the European market in the second quarter, saying, "There is good news." Xiaomi is also ranked number one in market share not only in Europe but also in India.

This growth trend is attributed to a surge in sales outside the Asia-Pacific region. In particular, it is understood that Xiaomi absorbed the market share of Huawei, which is under strong sanctions from the U.S. government.

This content was produced with the assistance of AI translation services.