Ssangyong Motor Launches Special Model 'Master' of All New Rexton

SsangYong Motor, All New Rexton Special Model 'Master'

[Asia Economy Reporter Changhwan Lee] SsangYong Motor announced on the 3rd that it has started sales of the special model "Master" of the All New Rexton, upgraded in product value by applying premium convenience features as standard.

The All New Rexton Master special model enhances product value by applying premium convenience features as well as safety features as standard, focusing on customer-preferred specifications. It has been added between the Prestige model and the The Black model, expanding the range of choices.

The Master is based on the Prestige model and creates a luxurious interior space by applying the ▲Brown Interior Package ▲Black Headlining ▲Floating Mood Speaker as standard. The black suede quilting interior applied to The Black model is available as an option (500,000 KRW).

In addition, the 4TRONIC system, chosen by more than 95% of customers purchasing the existing Prestige model, is applied as standard to enhance driving performance and safety. Features such as a digital smart key, built-in air purifier, and door spot lamp are also applied as standard to increase convenience.

The selling price of the All New Rexton Master special model (based on the individual consumption tax reduction) is 44.73 million KRW. The Luxury model, which applies a 12.3-inch full digital cluster as standard, is priced at 37.37 million KRW, and the Prestige model, which applies natural leather quilting seats and a 9-inch HD smart mirroring navigation system as standard, is priced at 40.65 million KRW.

The Black model upgrades product value by additionally applying a built-in air purifier, floating mood speaker, digital smart key, etc., with a selling price of 50.18 million KRW.

A SsangYong Motor official said, "The All New Rexton was previously operated with three models: Luxury, Prestige, and The Black, but reflecting customer needs, we added the Master special model so that consumers can have various choices in terms of product value and price."

This content was produced with the assistance of AI translation services.