Public Competitive Bidding for Dual Station Naming at 8 Seoul Subway Stations Including Yeoksam Station and Euljiro 4-ga Station

Promotion of image as a regional landmark from station nameplates to train announcements
from July 29 to August 12

[Asia Economy Reporter Lim Cheol-young] Seoul Metro announced on the 2nd that it will officially launch the paid station name co-branding project within Seoul Subway Lines 1 to 8, which was announced for the second half of this year. The corporation started the bidding announcement on the 29th of last month and plans to recruit businesses to purchase and advertise the sub-station names of the relevant stations through an open bidding process until the 12th of this month.

The stations targeted for this station name co-branding sale include a total of eight stations: transfer stations Euljiro4-ga (Lines 2 and 5) and Nowon (Lines 4 and 7), as well as Ttukseom Station and Yeoksam Station (Line 2), Balsan Station (Line 5), and Naebang Station (Line 7). These stations were found suitable for project implementation after preliminary demand and cost surveys, increasing from the five stations initially expected during the preliminary announcement in May.

To participate in the station name co-branding bidding, the company or institution must be located within 500 meters of the target station. The successful bidder can display the desired institution name as a sub-station name at a total of 10 locations, including external pole signboards, platform station name plates, and train announcement broadcasts, for three years. If desired, the contract can be extended once for an additional three years without re-bidding.

Kim Seok-ho, Head of the New Growth Division at Seoul Metro, said, “Station name co-branding is an effective way to carry the symbolic identity of the station’s area and conduct brand advertising,” adding, “We hope for the interest and participation of many institutions and companies.”

This content was produced with the assistance of AI translation services.