Jeonbuk Local Governments' Brand Reputation Ranks Among the Lowest Nationwide

Published 28 Jul.2021 09:56(KST)

Korean Corporate Reputation Research Institute Brand Reputation Index Survey... Imsil-gun and Sunchang-gun Rank Last Nationwide

As a result of the Korea Corporate Reputation Research Institute announcing the brand reputation index of 226 basic local governments nationwide in July, Jeonju City ranked the highest in Jeonbuk at 47th place.

[Jeonju=Asia Economy Honam Reporting Headquarters Reporter Kim Han-ho] The brand reputation of cities and counties in Jeonbuk has been surveyed to be among the lowest nationwide. It is analyzed that this is a time when drastic measures and strenuous efforts by Jeonbuk local governments are required to increase positive consumer evaluations and media interest.

On the 28th, according to the brand reputation index announced by the Korea Corporate Reputation Research Institute through big data analysis in 2021, the 14 cities and counties in Jeonbuk were evaluated in the lower-middle or lowest ranks.

Jeonju City ranked 47th (2,329,936 points), barely maintaining its dignity, while the other cities and counties fell outside the top 100.

Gunsan City ranked 106th, Iksan City 122nd, Wanju County 168th, Namwon City 171st, Jeongeup City 175th, Gimje City 182nd, Gochang County 189th, and Muju County 197th, respectively.

Jangsu County, Buan County, and Jinan County were ranked 202nd, 205th, and 213th, placing them in the 200th tier. Imsil County and Sunchang County were analyzed to have the lowest brand reputation, ranking 225th and 226th.

Among 226 local governments nationwide, Gangnam-gu in Seoul took first place.

The 2021 July brand reputation index by the Corporate Reputation Research Institute analyzed 385,705,998 pieces of brand big data from 226 basic local governments from June 27 to July 27, 2021, to analyze the relationship between consumers and brands.

The brand reputation index consists of participation index, media index, communication index, and community index.

Above all, since it measures positive and negative evaluations of brands, media interest, consumer participation and communication volume, conversation volume on social media, and community share, it is used as a means to gauge the competitiveness of local governments' brands.