Lotte Food Holds 'Chef Dwaejang' Contest for New Pig Bar Product

[Asia Economy Reporter Seungjin Lee] Lotte Foods announced on the 27th that it will hold a new product idea contest for Pig Bar called ‘Chef Dwaejang.’ This is the second ‘Imagination Dwaejang’ brand campaign following the Pig Bar advertisement contest held in June with ‘Duljjae Imo Kim Dabi.’

The Chef Dwaejang new product idea contest is held in collaboration with the creator ‘Invention Sseuregi Girl,’ who has recently gained popularity among the MZ generation (Millennials + Generation Z) with fun imagination. ‘Invention Sseuregi Girl’ presents imaginative Pig Bars that appeal to the tastes of the younger generation, such as raw Pig Bar and upside-down Pig Bar.

The contest can be entered through individual social media (SNS) channels. Participants can upload sample images or video content of their uniquely imaginative Pig Bar, along with the required event hashtags, on their Instagram. The participation period is until the 25th of next month.

Ideas submitted to the contest will be awarded in five categories, with a total prize money of approximately 5 million KRW. Each category will be evaluated comprehensively based on feasibility, creativity, and the response of the MZ generation. Among them, the entry with the highest feasibility will not only receive an award but also be actively considered for a limited-edition new product release reflecting the idea.

Lotte Foods also revealed the winning entries of the ‘I am the Creator of This Area’ Pig Bar advertisement idea contest, held in collaboration with ‘Duljjae Imo Kim Dabi,’ on the 23rd. The consumers’ fun imagination that ‘eating Pig Bar leads to a four-day workweek’ was produced as a music video with Kim Dabi. The video has gained popularity with over 600,000 views in just four days.

A Lotte Foods official said, “The advertisement contest with Kim Dabi received more than 2,000 entries and many fun ideas,” adding, “We hope to receive many excessively fun and excessively delicious imaginations for this Chef Dwaejang campaign as well.”

This content was produced with the assistance of AI translation services.