Shinhan Life's 'Loji' Advertisement Surpasses 10 Million Views on YouTube
[Asia Economy Reporter Ki Ha-young] Shinhan Life announced on the 23rd that its advertising campaign "Adding Wonder to Life," created to commemorate its launch in July, surpassed 10 million cumulative views on YouTube and other platforms in just over 20 days since its release.
This advertisement expresses the "wonder of life" that Shinhan Life wants to convey to its customers through exciting dance in everyday living spaces. The virtual influencer "Rosie," not a real person, appeared as the advertising model, attracting significant attention.
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Song Jeong-ho, head of the Shinhan Life brand team, said, "With the launch of Shinhan Life, we boldly chose a virtual model and trendy dance to align with the digital sensibilities of the MZ generation, and the advertising music produced accordingly received great public response. We will continue to pursue new attempts in the future."
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