Kyowon Group Revamps Red Pen Website... 'Enhanced Interactive Content'

Providing Information on Over 70 Programs Including Foreign Languages, Complete Works, and Study Materials

On the 23rd, Red Pen announced that it has revamped its website, launched in conjunction with the integrated brand launch, and enhanced customer-tailored services. Photo by Kyowon Group

[Asia Economy Reporter Kim Heeyoon] Kyowon Group's brand 'Ppalgan Pen' is revamping its website to strengthen communication with customers.

On the 23rd, Ppalgan Pen announced that it has newly renovated its website and enhanced customer-tailored services to mark the launch of its integrated brand.

The new website features an intuitive and convenient UI (user interface). It is designed so that visitors can easily find the most frequently accessed menus. The menu structure has been simplified to allow easy access to desired information such as brand story, product descriptions, experiences, and consultations.

Content has also been significantly enhanced. Customers can experience Ppalgan Pen's edutech products online. It provides diverse information on over 70 educational programs, including foreign languages, complete book sets, and workbooks, detailing product-specific services, features, and learning effects.

In particular, to help users intuitively understand the edutech programs, Ppalgan Pen explained that experiential content such as 'sample videos' and 'previews' have been inserted.

Additionally, consultation functions have been improved by fixing menus for free trials and consultation requests at the bottom of the homepage, expanding touchpoints with customers through non-face-to-face communication.

To commemorate the website revamp, Ppalgan Pen is holding an online comment event until the end of this month. Participants can leave comments about memories with Ppalgan Pen on the event page. Through a draw, 125 people who leave interesting stories or thank-you comments will be selected and awarded prizes.

A Ppalgan Pen representative said, "We carried out this revamp to intuitively shorten the product access steps and provide parents with valuable information about essential learning programs for their children. On the new website, we will further expand communication with customers through various contents that allow them to experience the Ppalgan Pen edutech products and the brand."

This content was produced with the assistance of AI translation services.