Cheongnyeon Tteokjip, 'Injeolmi Patssuk Tteok' Now Available at Costco Nationwide

Injeolmi Red Bean Ssuk Rice Cake Costco Exclusive Package. Photo by Cheongnyeon Tteokjip

[Asia Economy Reporter Moon Hyewon] Yang Yu's fusion dessert brand ‘Cheongnyeon Tteokjip’ announced on the 23rd that it has entered the traditional rice cake product ‘Injeolmi Patssuk Tteok’ into Costco offline stores nationwide, aiming to capture demand from the middle-aged and older generations.

Cheongnyeon Tteokjip plans to implement a customer-tailored channel strategy by expanding offline distribution channels to broaden its target demand to the 40s and 50s age group, following the securing of young consumer demand through existing online distribution networks.

Injeolmi Patssuk Tteok is a chewy glutinous rice cake made from domestically produced glutinous rice, harmoniously combined with sweet red bean paste and savory soybean powder. The glutinous rice cake is also filled with domestic mugwort, allowing for a fragrant flavor. The soybean powder contains a large amount of dietary fiber that aids digestion, making it convenient to enjoy as a meal replacement and an ideal nutritious snack for all ages.

In line with Costco customers' preference for bulk purchases, it is composed of a generous 960g package containing 16 pieces. It has been sold at offline stores nationwide since the 16th, and in the case of the Yangjae branch, due to high customer interest, the quantity was sold out within three days, and additional stock is being prepared.

Kim Kyungjun, Director of Cheongnyeon Tteokjip, said, “We decided to enter large offline stores to expand Cheongnyeon Tteokjip’s customer base from the existing MZ generation to the middle-aged and older generations.”

This content was produced with the assistance of AI translation services.