SPC Shake Shack Releases Limited Edition Product to Celebrate 5th Anniversary of Korea Entry

[Asia Economy Reporter Lim Hye-seon] SPC Group's casual brand Shake Shack announced on the 21st that it will release limited edition products reflecting Korean food culture to celebrate its 5th anniversary in Korea.

This new product is a menu offered only in Korea among all Shake Shack locations worldwide. It was developed based on the experiences of Shake Shack's U.S. Culinary Director Mark Rosati, who tasted various Korean dishes during his trip to Korea.

First, in collaboration with Seoul's representative bulgogi restaurant 'Hanilkwan,' they launched the 'Seoul-style Bulgogi Burger.' This product features thinly sliced Seoul-style bulgogi marinated in seasoning, placed on a Black Angus beef patty melted with Gouda cheese, topped with bulgogi mayo sauce and refreshing pickled radish and carrot. The price is 12,800 KRW.

They also introduced the 'Makgeolli Shake' in collaboration with 'Jipyeong Makgeolli.' It is characterized by a mix of vanilla custard with traditional makgeolli made from domestic rice and rice grain toppings. The price is 6,800 KRW.

The products will be sold for a limited time at all Shake Shack stores in Korea until the 31st of next month.

To celebrate its 5th anniversary in Korea, Shake Shack will hold various events to thank customers for their support and to encourage people weary from COVID-19.

From the 22nd, marking the 5th anniversary of the opening of Shake Shack's first store, for one month, free delivery and discount benefits will be provided to customers using Happy Order, Coupang Eats, and Baedal Minjok delivery services. Additionally, on the official website, they will offer a 5th anniversary artwork created in collaboration with domestic illustrator 'Atmosphere' as digital goods available for free download.

This content was produced with the assistance of AI translation services.