"Lotte Duty Free Launches 'Cheerups' Project to Support Songpa-gu Alley Businesses"

Targeting Small Business Owners Operating Food Service in Songpa... Up to 15 Selected Through Document Screening
Creating 100 Million KRW Fund to Provide Eco-Friendly Packaging Containers, Meal Kit Development, and Hygiene Management Consulting
Plans to Expand to Busan and Jeju Regions in 2022

[Asia Economy Reporter Yuri Kim] Lotte Duty Free announced on the 21st that it will carry out the 'CHEERUPS' project, a social contribution initiative for win-win cooperation with local small business owners.

This CHEERUPS project targets small business owners who have been operating food service businesses in Songpa-gu for over one year. Lotte Duty Free plans to select up to 15 places through document screening. The application period is three weeks from the 21st to the 10th of next month. Detailed announcements can be found on Lotte Duty Free’s social contribution Instagram or through the operating office.

Selected small business owners will be provided with eco-friendly packaging containers and cutlery produced by Lotte Duty Free, contributing to solving the recent social issue of delivery food waste. Meal kit development and hygiene management consulting will be conducted for about three months, and marketing activities such as creating online and offline promotional content in collaboration with creators will be comprehensively supported.

Lotte Duty Free has raised a total project budget of over 100 million KRW for this project and is conducting it together with the Seoul Business Agency and the Korea Foodservice Industry Association for more in-depth support. Next year, the CHEERUPS target will be expanded to the Busan and Jeju regions, aiming to regularize it as a long-term program.

Lee Sang-jin, Head of Marketing at Lotte Duty Free, said, "We hope to provide even a small amount of support to small business owners struggling due to COVID-19," adding, "Lotte Duty Free will continue to strive to fulfill corporate social responsibility while growing together with the local community."

CHEERUPS is Lotte Duty Free’s representative social contribution project that has been continued since 2018 to promote win-win cooperation with small business owners. Until last year, it was conducted under the title 'Nakhyang Gourmet (?享美食)'. So far, 47 restaurants located in Myeongdong, Songpa, Jeju, Incheon, and other areas have been selected, supporting business activities such as replacing old signboards, producing foreign language menus, and consulting on restaurant operations.

Meanwhile, Lotte Duty Free established the ESG (Environment, Social, Governance) Value Pursuit Committee in March and announced its ESG management vision. Recently, it has been carrying out various social contribution activities focused on coexistence with our local community, such as conducting the third STARUPS project targeting youth companies based in Busan.

This content was produced with the assistance of AI translation services.