Seven Eleven to Develop Differentiated Products with Daewon Media

Seven Eleven has signed a business agreement with Daewon Media for character-differentiated product planning and development.

[Asia Economy Reporter Lim Chun-han] Seven Eleven announced on the 20th that it has signed a Memorandum of Understanding (MOU) with Daewon Media, a culture and content specialist company, for differentiated character product planning and development.

Daewon Media is the company that produced Korea's first TV animations such as Dallyeora Hani and Youngsimi, and currently holds intellectual property (IP) licenses for popular domestic and international characters including Armored Saurus, Marvel, and Mujik Tiger.

According to this MOU, the two companies will explore differentiated collaborative product planning and development, product strategy marketing, and promotional activities using Daewon Media's globally popular characters such as Armored Saurus, Marvel, and Mujik Tiger.

A Seven Eleven official stated, “Marketing using popular characters has the advantage of increasing fun and interest among the MZ generation while enhancing brand affinity,” adding, “Taking this agreement as an opportunity, we plan to sequentially launch unique collaborative products utilizing Daewon Media's popular characters across various categories through diverse cooperative activities.”

This content was produced with the assistance of AI translation services.