eBay Korea Appoints Super Junior's Shin Dong as Model for 'Smile Club Biz'

[Asia Economy Reporter Yuri Kim] eBay Korea announced on the 20th that it has selected Super Junior's Shindong as the model for 'Smile Club Biz,' a 24-hour discount membership for business owners.

Smile Club Biz is a membership program exclusively for business customers aimed at revitalizing business-to-business (B2B) transactions, which was newly launched in May. Members can enjoy various benefits such as a free annual fee for one year after joining, a coupon pack worth 90,000 KRW every month, a first-time 100 KRW deal after joining, 50% weekly half-price discounts, and exclusive deals. This time, to support business owners exhausted by COVID-19, a new advertising campaign has started along with various discount events.

Shindong is currently active as the main MC 'Shin Sajang' in eBay Korea's live commerce show 'Jangsa-ui Shindong' (Master of Business Shindong), and the Shin Sajang character has been expanded and appointed as the model for Smile Club Biz. In the advertisement, Shindong cheerfully explains the discount benefits of 'Smile Club Biz' while sharing his diverse business experiences such as running a PC room, chicken restaurant, and cafe. The advertisement can be viewed on the Gmarket and Auction websites as well as the official YouTube channel.

As part of the support campaign, various benefits are also provided. A raffle event open to all Smile Club Biz members has been prepared. Participants can choose one from a fuel voucher worth 300,000 KRW (20 winners) for business trips or deliveries, virus sterilization care for business premises (20 winners), or a two-person stay at the Seoul Hyatt Hotel to support the owner's summer vacation (10 winners). Winners will be announced on August 16 through a draw.

A 'Welcome Gift 100 KRW Deal' is also introduced for business owners new to Smile Club Biz. It consists of frequently used products in business settings, and members can select one item to purchase for 100 KRW. The available products, each worth about 20,000 KRW, include ▲Kleenex Deco & Soft Toilet Paper ▲HP A4 Copy Paper ▲Scot Wet Wipes with Cap ▲Starbucks Beverage ▲Luncheon Meat ▲Kleenex Aircell+ Mask+ Hand Sanitizer Set ▲SanDisk Micro Ultra Reader ▲Eco-friendly Paper Air Cap, among others. The 100 KRW deal event is available for application and use until the 31st.

Additionally, there are 50% half-price deals, discounts on bulk products, and special price items exclusively for Smile Club Biz members. For more details, search for ‘Smile Club Biz’ on Gmarket or Auction.

Yoo Doo-ho, head of eBay Korea’s Smile Marketing Office, said, "We launched this brand campaign to enable more business members to receive benefits through Smile Club Biz," adding, "The singer Shindong, who became the model, has diverse business experience and is successfully leading the live commerce show 'Jangsa-ui Shindong,' so we expect him to serve as a highly trustworthy brand model."

This content was produced with the assistance of AI translation services.