Australian Home Furniture Company 'Koala' Enters Korean Furniture Market

Dissatisfied After 120 Days of Use, Full Refund and Free Collection
Same-Day Delivery Available in Seoul Area... Maximizing Customer Convenience

Australian home furniture company 'Koala' has entered the Korean furniture market.
[Photo by Koala Korea]

[Asia Economy Reporter Kim Jong-hwa] Koala, a leading home furniture company representing Australia, is entering the Korean market.

Koala, which will officially enter the domestic market on the 26th, is a furniture brand based on the Australian modern lifestyle. Inspired by the nature of Australia, it pursues designs that emphasize a natural feel with a color palette and eco-friendly materials. The brand will introduce its lineup of bedroom furniture including its flagship mattress, bed frames, and bedding, as well as living room furniture such as sofas, sofa beds, and coffee tables to the Korean market.

Founded in 2015 in Sydney, Australia, as an online store, Koala prioritizes consumer convenience throughout the purchasing process.

First, it offers a 120-day trial service so consumers can fully experience the products. This service guarantees a 100% refund and free product pickup within 120 days if the consumer decides not to keep the product after using it in their actual living environment following an online purchase. Same-day delivery is available in the Seoul area, and free shipping with delivery date selection is offered nationwide (including Jeju and remote islands). The products’ intuitive and simple assembly is also attractive to Korean consumers.

Koala is a company that supports underprivileged communities and implements a sustainable business model. It actively participates in recycling processes for environmental protection, such as using 'REPREVE®' polyester fiber made from recycled plastic PET bottles in its products. Additionally, it donates 1% of its annual product sales revenue to global environmental improvement efforts. Since 2017, Koala has partnered with the World Wide Fund for Nature (WWF) and has continuously donated over 1.1 billion KRW to endangered animal protection activities.

Seonyoung Kwon, Marketing Director of Koala Korea, said, "Koala is a brand that goes beyond simply producing and selling furniture to help incorporate an eco-friendly Australian lifestyle into everyday life. Considering the characteristics of Korean consumers who especially value last-mile experiences, we provide fast delivery date selection services, and the 120-day product trial service is expected to greatly enhance customer satisfaction."

Meanwhile, to commemorate Koala Korea’s market entry and allow domestic consumers to directly experience the brand and products, a temporary experiential showroom will be opened. The Koala pop-up showroom located in Garosugil, Sinsa-dong, Seoul, will operate for six months starting from the 26th. More detailed information about Koala can be found on the official website.

This content was produced with the assistance of AI translation services.