Innocean Unveils Digital Live Streaming Platform Advertising Business

Innocean has decided to collaborate with the digital live streaming platform VenueLive on advertising business.

[Asia Economy Reporter Lim Chunhan] Innocean Worldwide announced on the 19th that it has decided to collaborate on advertising business through a partnership agreement with the digital live streaming platform VenueLive.

This attempt to develop advertising business through a platform that provides performance content to global users aims to secure a blue ocean in online performances. VenueLive is a digital live streaming platform jointly launched by four companies: comprehensive entertainment company HYBE, cloud multistreaming-based company Kiswe, YG Entertainment, and Universal Music Group. It features a multi-view function that allows viewers to enjoy performances from various angles, communication tools for interaction between fans and artists, and supports stable live streaming to up to 200 countries, providing an innovative performance experience solution.

Since the second half of last year, Innocean has been planning marketing solutions that naturally expose brands to 1 million users accessing online performances by global artists. Through this agreement, Innocean will closely collaborate with VenueLive to actively launch a performance-specialized platform advertising business by planning and operating advertising products and sales.

With artists from major entertainment companies preparing for VenueLive performances in the future, Innocean plans to attract active advertiser sponsorships and create immersive brand content utilizing advanced technologies such as extended reality (XR). In addition to performances, various brand contents that fully leverage the unique features of the digital live streaming platform will be introduced.

An Innocean official stated, “The digital live streaming platform advertising business is part of Innocean’s media business diversification strategy to accelerate digital transformation. We will expand the scope of media services provided to advertisers and continuously develop new digital solutions that respond to the trends of the times.”

This content was produced with the assistance of AI translation services.