LG Uplus Opens 'Ilsangbi Ilsangui Teum' Indian Concept Exhibition

[Asia Economy Reporter Eunmo Koo] LG Uplus announced on the 18th that it will showcase an Indian concept exhibition pop-up at the complex cultural space ‘Ilsangbi Ilsangui Teum (hereafter Teum)’ in Gangnam, Seoul, until the 29th.

On the first floor of the exhibition hall, large screen walls installed on three walls displayed images of ‘Antelope Canyon (one of the four major canyons),’ a tourist destination in the United States, creating the atmosphere of the actual site. Exotic sensibilities were incorporated by combining Indian-inspired props such as the indigenous original tent called ‘Wigwam.’

Additionally, through a collaborative exhibition with LG Electronics’ newly launched wireless private screen TV, ‘LG StandbyME,’ various programs such as ▲ Indian Online Party ▲ Indian Workshop ▲ Indian Movie & Music Space were prepared so that visitors can naturally experience the product while enjoying relaxation in an exotic atmosphere.

Also, through the collaborative exhibition with LG Electronics’ newly launched wireless private screen TV, ‘LG StandbyME,’ various programs such as ▲ Indian Online Party ▲ Indian Workshop ▲ Indian Movie & Music Space were prepared so that visitors can naturally experience the product while enjoying relaxation in an exotic atmosphere.

The Indian Online Party is a program where visitors use the LG StandbyME installed inside the Wigwam tent to make video calls. By utilizing the NFC function, users can easily connect their smartphones with a single touch and experience the convenience of the product by making video calls with family and loved ones on the large screen.

There is also an Indian Workshop space where visitors can watch videos on making Indian props on the LG StandbyME and try making macram? mask straps themselves. In the Indian Movie & Music Space zone, equipped with camping chairs, visitors can comfortably enjoy OTT content such as Netflix and YouTube, as well as listen to music via Bluetooth functionality.

During the exhibition period until the 29th, visitors who upload photos of their LG StandbyME experience on Instagram with the required hashtags (#IlsangbiIlsanguiTeum, #LGStandbyME, #LGStanbyme) and show them to the on-site staff will receive an Indian pattern coaster on a first-come, first-served basis, limited to 30 people per day.

Jang Junyoung, head of CX marketing at LG Uplus, said, “We planned this exhibition to provide customers who cannot travel far during the peak summer vacation season with an extraordinary experience in their daily lives,” adding, “We will continue to collaborate with various companies so that customers can have special experiences at Teum.”

This content was produced with the assistance of AI translation services.