100 Days to the '2021 Gukje Nong-eop Expo'... Accelerating Successful Hosting

[Muan=Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] The ‘2021 International Agriculture Expo’ is just 100 days away.

On the 16th, according to Jeonnam Province, the Jeonnam International Agriculture Expo Foundation (Chairman Kim Young-rok, Governor of Jeonnam) held a ‘business agreement ceremony’ and a ‘public relations ambassador appointment ceremony’ for the successful hosting of the International Agriculture Expo as a business expo.

The 2021 International Agriculture Expo is the largest comprehensive agricultural expo in Korea, hosted by Jeonnam Province.

It is an agricultural festival where industries related to each stage of agriculture?production, processing, distribution, and consumption?come together.

In particular, amid the crisis of food sovereignty caused by global warming and COVID-19, this event, held as an international event for the fifth time since 2012, aims to reaffirm the excellent quality of Jeonnam’s agricultural and livestock products, which are the global competitiveness of Korean agriculture and the source of K-Food, and to expand and pioneer overseas markets.

In the business agreement, the National Agricultural Cooperative Federation and the International Agriculture Expo agreed to jointly cooperate for the development of Jeonnam’s agriculture and rural areas.

They signed a purchase agreement worth 100 billion KRW for promoting the consumption of agricultural and livestock products and a ticket purchase agreement worth about 130 million KRW to support activities for attracting expo visitors.

Additionally, the two organizations agreed to actively cooperate on mutually agreed joint development plans such as fostering new income crops in Jeonnam and cooperative projects.

Trot singer Bae Ah-hyun was appointed as the public relations ambassador, the mascot and representative face of the 2021 International Agriculture Expo. Bae Ah-hyun, who debuted in 2015, has been called the ‘Little Joo Hyun-mi’ since her debut, gaining attention for her outstanding skills and mature expressiveness beyond her age.

Recently, she was selected as the final 5th place in season 2 of the public broadcast show ‘Trot God Has Come,’ receiving praise from the public as the next-generation trot star.

Through public relations ambassador Bae Ah-hyun, the International Agriculture Expo is expected to form a friendly brand image as a lively cultural festival where multiple generations come together.

Kim Young-rok, Governor of Jeonnam Province, said, “As this year is the ‘first year of smart agriculture,’ we will make the 2021 International Agriculture Expo, which is 100 days away, a place to announce that agriculture has leapfrogged from a traditional industry to a cutting-edge technology service industry and to showcase future advanced agricultural technologies.” He added, “We will provide the best business opportunities to agricultural industry-related companies that have suffered difficulties due to COVID-19 and ensure the safest expo through thorough quarantine.”

The 2021 International Agriculture Expo, held as an international event for the fifth consecutive time this year, will be held for 11 days from October 21 to 31 at the Jeonnam Agricultural Research and Extension Services in Sanpo-myeon, Naju. Under the theme ‘Agriculture Changes the World. Smart Agriculture Dreaming of the Future,’ it will showcase the most advanced smart agriculture technologies from home and abroad.

This content was produced with the assistance of AI translation services.