E-commerce Unleashes a Flood of 'Shopping Chance' Deals to Beat the Heat

Tmon Hosts Summer Essential Deals Collection 'Summerplex'
Interpark Launches '2021 Water Play Products Special Promotion'

[Asia Economy Reporter Kim Cheolhyun] As the summer heat and tropical nights continue, e-commerce companies are successively preparing special promotions to help overcome the heat. With the resurgence of COVID-19 leading to an increase in 'homebodies' and the spread of contactless consumption trends, this is expected to provide consumers with an opportunity to prepare for summer more reasonably at home.

Tmon is conducting the 'Summerplex Promotion,' which categorizes various summer products to beat the heat. It consists of 'Summer Beautyplex' for skin tired from the heat, 'Summer Livingplex' featuring cool items, 'Summer Fashionplex' proposing summer fashion trends, and 'Summer Foodplex' for summer health.

Various products such as 'Summer Enjoyment,' where you can purchase tickets for performances, exhibitions, and leisure activities to enjoy in summer, and 'Summer Break,' necessary for summer vacations, are also prepared. As a special benefit for the promotion, an additional 10% discount is available when paying with Kookmin Card or Hana Card.

Consumption of summer home appliances is also increasing. According to Tmon's sales data of air conditioners over the past two weeks, sales volume increased about fivefold compared to the same period last year, with window-type air conditioners surging 15 times. This is interpreted as due to the record-breaking heatwave forecast and the increase in 'homebodies' and remote work caused by COVID-19, which has increased the need for additional cooling devices in each room even in homes where air conditioners are already installed.

Interpark is running a promotion selling water play products at special prices until the end of July. The '2021 Water Play Products Special Promotion' includes items such as tubes, life jackets, sand play products, and personal pools reflecting the contactless daily life.

In particular, popular character water play products loved by children are also prepared, expected to receive great response. Interpark offers a promotion-exclusive 20% discount coupon that can be used for up to 1 million KRW and various credit card billing discounts to allow customers to purchase popular water play products more affordably.

An official from Interpark's Living Team said, "This summer vacation season in the contactless daily life, the demand for water play that can be enjoyed more privately than ever is increasing," and added, "The promotion prepared reflecting consumers' needs is expected to receive great response from parents with young children."

This content was produced with the assistance of AI translation services.