Lotte Chilsung Beverage Introduces 'Smoothie Kit' Born from In-House Venture at Lotte Mart

Assistant Manager Park Mingwang (left) and Assistant Manager Ahn Jinwook of Lotte Chilsung Beverage's in-house venture 'Project Ganda' are posing with a 'Smoothie Kit' at Lotte Mart Jamsil branch. (Photo by Lotte Chilsung Beverage)

[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage’s in-house venture ‘Project Ganda’ has successfully completed funding on Wadiz for its easy-to-blend and drink ‘Smoothie Kit’ and will hold a special sale at five Lotte Mart stores until the end of July.

‘Project Ganda’ is a task force (TF) selected under Lotte Chilsung Beverage’s in-house venture program that supports employees’ creative ideas to be commercialized. In April, it gained attention by exceeding its crowdfunding goal by 649% on the crowdfunding platform ‘Wadiz’ with a smoothie kit that vacuum-packs fresh fruits and vegetables for immediate blending and drinking.

Ahead of expanding the smoothie kit’s online and offline sales channels in earnest, Lotte Chilsung Beverage will set up separate sales booths at five Lotte Mart stores?Jamsil, Seoul Station, Cheongnyangni, Seocho, and Pangyo?until the end of July, offering discounts and giveaways.

During the event sales period, consumers can purchase the smoothie kit at a 20% discount from the regular price, and receive a tumbler when buying two packs or a portable blender when buying five packs. The giveaways are limited in quantity, and the event will end once the giveaways run out.

The smoothie kit consists of four types. The ‘Carrot Smoothie’ adds pineapple to the ABC (apple, beet, carrot) juice known as a detox juice, reducing the bitter taste unique to beet for a delicious experience. The ‘Paprika Smoothie’ mixes paprika with apple, cherry tomato, and pineapple, allowing rich vitamin intake in one smoothie. There are also ‘Lotus Root Smoothie’ and ‘Cabbage Smoothie’ options.

A Lotte Chilsung Beverage official said, “The smoothie kit is currently available on our online mall ‘Chilsung Mall’ along with the special sale at Lotte Mart, and we plan to expand sales channels through various online and offline platforms in the future.” He added, “We expect it to be popular among consumers who are interested in boosting immunity and managing their body through healthy food.”

This content was produced with the assistance of AI translation services.