Coupang Leads Expansion of Market Channels for Small and Medium Businesses in Jeonbuk

Providing Small Business Owners with Rocket Delivery Store Entry Consultation and Online Sales Know-How

On the 14th, attendees are looking around products at a product evaluation meeting for small and medium-sized businesses located in Jeollabuk-do, held by Coupang in collaboration with the Jeonbuk Bio Convergence Industry Promotion Agency.

[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 15th that it signed a business agreement with the Jeonbuk Bio Convergence Industry Promotion Agency to support small and medium-sized merchants in the Jeollabuk-do region and held a product evaluation meeting for small and medium-sized enterprises wishing to enter Rocket Delivery and Rocket Fresh.

At the product evaluation meeting held on the 14th, about 50 small and medium-sized enterprises located in Jeollabuk-do participated, showcasing products with excellent quality and competitiveness and sharing sales know-how with each other.

Coupang provided various programs such as seminars and entry consultations to help local small and medium-sized merchants unfamiliar with online sales at the evaluation meeting. In particular, category-specific brand managers currently working at Coupang attended the evaluation meeting in person to deliver various information necessary for online sales, from preparing for entry into Rocket Delivery and Rocket Fresh to marketing, promotion, and product search.

Through this product evaluation meeting, companies that entered Coupang Rocket Delivery and Rocket Fresh can participate in the '19th Jeonju International Fermented Food Expo Online Special Exhibition' scheduled for the second half of the year on Coupang. Coupang plans to continue supporting local small and medium-sized merchants to revitalize the regional economy, which has been stagnant due to COVID-19.

Jang Young-cheol, Executive Director of Policy Cooperation at Coupang, said, "This evaluation meeting is an opportunity for local small and medium-sized enterprises and merchants struggling due to blocked sales channels caused by COVID-19 to expand new sales channels and meet more customers," adding, "We will continue to make relentless efforts to coexist and grow together with small and medium-sized enterprises and merchants as we do now."

This content was produced with the assistance of AI translation services.