bhc Chicken Launches 'Ssai Sunsal' Made with Whole Chicken Drumstick Meat

bhc Chicken's 'Ssai Sun Sal'. Photo by bhc Chicken

[Asia Economy Reporter Moon Hyewon] bhc Chicken announced that it will launch ‘bhc Ssai Sunsal’ chicken, made from 100% domestically sourced chicken thigh meat, at stores nationwide on the 14th.

Ssai Sunsal is chicken made using whole boneless thigh meat, characterized by a crispy exterior and juicy interior, allowing consumers to fully enjoy a soft, moist, and chewy texture.

In particular, there is no need to remove bones, and it has been developed in a bite-sized portion with a crispy texture similar to eating crackers, making it perfect as a snack for children. Additionally, with a savory flavor combined with a spicy kick, it can be enjoyed by adults as a snack or an accompaniment to alcoholic beverages, making it a menu item that everyone, regardless of age or gender, can enjoy together.

Kim Choonghyun, head of the bhc Chicken Research Institute, said, “Due to the consumption trend centered on the MZ generation, who value value-based consumption, competition to develop new menus that satisfy diverse customer needs is fierce. bhc Chicken, which has shown strengths in menu development so far, will continue to focus its core competencies to lead trends through product development that satisfies customers.”

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