HiteJinro Lowers Price of 'Terra' Can Product by 15.9%

[Asia Economy Reporter Seungjin Lee] HiteJinro's 'Cheongjeong Lager - Terra' is lowering its price.

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HiteJinro announced on the 14th that it will reduce the price of the 'Cheongjeong Lager - Terra' can product to reward consumers ahead of the peak summer season.

As COVID-19 continues for a prolonged period, HiteJinro decided to lower the price to expand the home market further and provide direct benefits to consumers.

This price reduction applies only to the Terra 500ml can, which is the best-selling product in the home channel, and consumers will be able to purchase Terra at a 15.9% lower price than before starting from the 15th.

Previously, HiteJinro received a positive response with the limited sale of the 'Terra X Smiley Limited Edition,' which lowered consumer prices as part of activities to express gratitude to consumers and bring smiles to Korea.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, "As a representative beer reflecting the times, we aim not only to comfort consumers during difficult times but also to contribute to revitalizing the home market. We will continue to pursue challenges and innovations that meet consumer demands to reverse the stagnant market atmosphere and lead growth."

This content was produced with the assistance of AI translation services.