Jeonggwanjang Launches 9 Types of 'Alpha Project Standard Line'

Jung Kwan Jang Alpha Project Standard Line 9 Types (Photo by Jung Kwan Jang)

[Asia Economy Reporter Seungjin Lee] On the 14th, Jeonggwanjang announced the launch of the ‘Alpha Project Standard Line 9 types,’ expanding its health functional food market beyond red ginseng.

The newly introduced products include a total of 9 types: 4 kinds of vitamins (multivitamin mineral, calcium magnesium vitamin D, vitamin C, vitamin D), probiotics, omega-3, lutein, milk thistle, and propolis.

Jeonggwanjang Alpha Project presents the ‘Correct Health Spelling,’ a brand concept that offers the right rules for health functional foods for consumers who are unsure about what to trust and consume among various health supplements. The ‘Standard Line’ allows consumers to select desired ingredients for reasonable health management. Jeonggwanjang directly manages the entire process from raw material selection to manufacturing and quality certification, ensuring safer and more reliable consumption.

The representative product, ‘Alpha Project Multivitamin Mineral,’ is designed as a 400mg ultra-small tablet containing 12 types of vitamins and minerals for easy swallowing. A special coating using corn protein extract minimizes nutrient loss of vitamins sensitive to moisture and light, maximizing quality stability.

‘Alpha Project Probiotics’ compensates for the weaknesses of probiotics vulnerable to stomach acid and bile acids by applying enteric coating technology so that the lactic acid bacteria safely reach the intestines alive. The patented quadruple coating technology allows the live probiotics to survive at room temperature without refrigeration, making storage convenient, and it also includes zinc functionality for immune support.

Min Kyung-sung, head of the health food business division at KGC Ginseng Corporation, said, “We have launched health functional foods that consumers can safely and confidently consume by selecting the nutritional ingredients they need among numerous health supplements. Starting with this Alpha Project Standard Line, we will expand the health functional food lineup beyond red ginseng and strengthen our market strategy.”

This content was produced with the assistance of AI translation services.